SEO - Search Engine Optimization
SEO is essential for the success of your website!
A website without SEO is like a beautiful sports car with no fuel in the tank. It might look great, but no one is going to see it unless you tell them where it is, as it certainly isn’t going to be moving forward attracting the attention of people.
Put simply, SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking in search engine results pages, also known as SERPs.
The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative to search engines like Google and Bing.
There are several types of SEO strategies, each focusing on different aspects of optimization. The main types of SEO that we undertake when building websites are on-page and technical SEO. We do offer a range of off-page SEO options that can be added to your project if required.
Different Types of SEO
The first type of SEO is On-Page SEO, which involves optimizing individual web pages to improve their rankings. This includes optimizing content, creating descriptive meta tags and titles, improving page load speed, optimizing images, and ensuring mobile responsiveness. On-Page SEO aims to make the content and structure of web pages more attractive and accessible to both search engines and users.
The second type is Technical SEO, which focuses on optimizing the technical aspects of a website to improve its crawling, indexing, and overall performance in search engines. This involves optimizing elements such as website speed, fixing broken links and redirects, implementing schema markup, optimizing URL structures, and ensuring proper indexing of web pages. Technical SEO ensures that search engine bots can effectively crawl and understand the content of a website, leading to better visibility in search results.
The third type is Off-Page SEO, which refers to optimization strategies that occur outside of the website itself. These are aimed at increasing its authority, relevance, and popularity in the eyes of search engines. This includes building backlinks from other reputable websites, engaging in social media marketing to promote content and engage with audiences, publishing press releases to generate buzz and attract attention, and participating in online communities to build relationships and credibility. Off-Page SEO strategies help to establish a website’s authority and credibility in its niche, leading to higher search engine rankings.
Maybe you have a great-looking website that functions well, but whose SEO has been neglected.
Have you noticed that you can’t find your website when searching in Google for your search terms and keywords?
You might not need to have a brand new website developed, but instead have proper On-Page and Technical SEO implemented to give your website the push it needs.
On-Page SEO
On-page SEO is essentially the process through which individual website pages are optimized to improve their visibility and rankings in search engine results.
This involves various actions that are directly related to both the structure and content of the webpage and includes elements such as titles, headings, URL structure, image optimization and more.
The importance of on-page SEO must never be underestimated. Making sure your website’s on-page elements are properly optimized is vital for several reasons.
Firstly, it helps Google and other search engines better understand the content, as well as the relevance of the pages on your website, so that when a user is searching for topics related to your website, it is more likely that they will find you among the top of the results.
Good on-page SEO can also contribute to a better user experience through factors such as mobile responsiveness, page load speed and a good structure to your content to help visitors to the site quickly and easily find what they are looking for.
A good user experience can often help to keep users on your website for longer, encouraging them to explore more pages and ultimately take your desired action such as contacting you or making a purchase.
Additionally, when on-page elements such as titles and meta descriptions are properly optimized, it can lead to a higher click-through rate from the SERPs (search engine results pages). Using compelling language and meeting the user’s intent is a surefire way to get users to click on your links, leading to an increase in organic traffic to your website.
When competing with countless other websites that are in your niche or market, you must stand out and have a competitive edge. Solid on-page SEO is a major key to this, and while others may be neglecting the power of property on-page optimization, your website has the potential to rise to the top through sustained organic growth.
Are you looking to have a new website built for your business? If so, then let us create it for you.
Our websites are 
% optimized to start ranking in Google
With our professionally optimized and designed websites, there’s no need to worry about anything related to On-Page SEO – we take care of everything!
Technical SEO
Technical SEO is often lumped together with on-page SEO, since both types of optimization are done on the website, as opposed to off the site such as the acquisition of backlinks.
However, technical SEO is slightly different in that the main focus is on optimizing the technical aspects of the website rather than the content, to improve rankings and search engine visibility.
This involves optimizing elements such as the infrastructure, architecture and backend elements of a website and includes factors such as site structure, crawling and indexing, website speed and page load times, mobile responsiveness and schema markup.
While on-page SEO will focus primarily on the website content to make sure that it is properly optimized, in addition to the user experience, technical SEO makes sure that Google can effectively crawl, interpret and index the content on your website.
It addresses various technical issues that might be hindering the search engine bots from accessing and ultimately, understanding your website, which will affect its visibility in the SERPs.
The importance of technical SEO is its role in facilitating the crawling and indexing process of Google and other search engines. When the search engine bots come across technical issues on a website such as broken links, incorrect indexing directives or slow page speed, this can lead to a negative impact on visibility and ranking of your website. By making sure such technical issues are properly addressed, it will better facilitate the bots in effectively crawling and indexing your pages, thus leading to better rankings and an increased visibility in the search results.
As with on-page SEO, technical SEO can also improve the overall user experience of your website by ensuring that the pages are delivered quickly and that the website properly functions on all devices, from mobiles and tablets to desktop computers and laptops. A better user experience will help contribute to lower bounce rates, which is the time someone spends on your website, as well as increased engagement and user satisfaction.
Technical SEO can also help your website stay compliant with the best practices and ever-changing algorithms of Google and other search engines. Google is constantly performing updates to how they rate and rank websites, and with their algorithms being updated to prioritize websites that not only provide a better user experience and satisfy the user’s intent, but also adhere to their technical standards and requirements.
Where website performance and the user experience play an important role in determining rankings, it is essential that proper technical SEO be implemented on your website.
Vital Factors of On-Page and Technical SEO
Does your existing website look outdated? Is it bringing in the leads and business you were expecting?
Our SEO Friendly websites are 
% optimized to start ranking in Google
No need to worry about On-Page or Technical SEO – we’ve got you covered! Let us build you a brand new website.
